Everything you need to know about Generative Engine Optimization and HitCritical
Generative Engine Optimization (GEO) is the practice of optimizing content so LLMs such as ChatGPT, Claude, Gemini, and Perplexity cite your website as a trusted source in their answers.
SEO ranks pages in search results. GEO optimizes content so AI assistants reference your brand directly inside conversational answers.
HitCritical optimizes your content for all major generative AI platforms including:
Results vary depending on your industry and content volume, but most clients see their content being cited by AI platforms within 2-4 weeks of implementation. Our Instant AI Indexing feature can accelerate this process, getting your content read and cited by major LLMs within hours in some cases.
No! GEO complements traditional SEO rather than replacing it. We recommend running both strategies in parallel. Traditional SEO still drives significant traffic from search engines, while GEO captures the growing number of users who interact with AI assistants. Together, they provide comprehensive coverage of how users discover information online.
Multi-Agent Content Distribution automatically syndicates your optimized content across multiple LLM knowledge bases simultaneously. Instead of manually submitting to each platform, HitCritical ensures your brand appears across all major generative engines, maximizing your visibility in AI-powered search results.
Citation Optimization structures your content in ways that make it more likely to be selected as a primary source by AI systems. This includes:
Any business that wants to be discovered through AI-powered search can benefit from GEO. This is especially valuable for:
Getting started is easy! Simply request a free audit by clicking "Get Started" in the navigation or filling out our audit form. We'll analyze your website's current GEO potential and provide personalized recommendations. Once you're ready, our team will help you implement a comprehensive GEO strategy tailored to your business goals.
Yes! HitCritical provides comprehensive analytics and reporting to track your citations across different AI platforms. You'll be able to monitor which AI assistants are referencing your content, which topics are driving citations, and how your GEO performance improves over time.