Terms of Service

Last Updated: December 2025

Welcome to HitCritical.com ("HitCritical," "we," "our," or "us"). These Terms of Service ("Terms") govern your access to and use of our website, products, and services, including our AI-driven SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) solutions (collectively, the "Services").

By accessing or using our Services, you ("Client," "you," or "your") agree to be bound by these Terms. If you do not agree, do not use the Services.

1. Description of Services

HitCritical provides AI-powered SEO and GEO services designed to improve search performance, indexing, algorithmic visibility, and generative engine optimization. Features may include:

  • AI-powered indexing
  • Citation optimization
  • GEO content optimization
  • Predictive or algorithm-responsive recommendations
  • Technical SEO and visibility enhancements
  • Analytics, reporting, and dashboard access

We may update, modify, or discontinue any part of the Services at any time.

2. Eligibility

You must be at least 18 years old and have the legal authority to enter into contracts. By using our Services, you confirm that you meet these requirements.

3. Account Registration

To access certain features, you may be required to create an account. You agree to:

  • Provide accurate, current information
  • Maintain confidentiality of your login credentials
  • Accept responsibility for activity under your account

We reserve the right to suspend or terminate accounts for suspicious, fraudulent, or abusive activity.

4. Payments and Billing

Some Services require payment. By subscribing or purchasing, you agree to:

  • Provide valid payment information
  • Authorize us to charge recurring or one-time fees
  • Pay all applicable fees, taxes, and charges

Payments are non-refundable unless otherwise stated in writing.

5. No Guarantees

While HitCritical uses advanced AI systems to improve search performance, SEO and GEO outcomes are not guaranteed.

Rankings, visibility, and search engine behavior are influenced by third-party systems beyond our control.

We do not guarantee:

  • Specific rankings
  • Instant indexing
  • Traffic increases
  • Revenue or lead generation

We provide best-effort optimization based on current industry standards.

6. Client Responsibilities

You agree not to use the Services to:

  • Violate any laws or regulations
  • Publish harmful, defamatory, or illegal content
  • Misuse AI systems
  • Attempt to reverse engineer our tools or platform
  • Interfere with platform performance or security

You are responsible for the accuracy of any content you provide for optimization.

7. Intellectual Property

All content, software, tools, algorithms, branding, and materials related to HitCritical are protected by intellectual property laws.

You may not copy, distribute, modify, or create derivative works of our proprietary systems without written permission.

8. Data Usage & Privacy

We may collect data necessary to deliver the Services, including:

  • Website performance metrics
  • Content optimization data
  • Usage analytics

Your data is handled in accordance with our Privacy Policy. You agree that we may use anonymized or aggregated data for research, performance improvement, and AI training.

9. Third-Party Services

Our Services may rely on external systems such as search engines, APIs, analytics platforms, or indexing services. We are not responsible for:

  • Third-party outages
  • API changes
  • Algorithm updates
  • Service disruptions caused by external platforms

10. Service Modifications

We may modify, suspend, or discontinue any part of the Services at any time with or without notice, including for maintenance, updates, or system improvements.

11. Limitation of Liability

To the fullest extent permitted by law:

  • HitCritical is not liable for indirect, incidental, or consequential damages.
  • Our total liability for any claim shall not exceed the amount paid by you in the previous 3 months.
  • You use the Services at your own risk.

12. Indemnification

You agree to indemnify and hold HitCritical harmless from any claims, damages, liabilities, or expenses arising from:

  • Your misuse of the Services
  • Any content submitted by you
  • Violations of these Terms

13. Termination

We reserve the right to suspend or terminate your account for any reason, including violation of these Terms. Upon termination:

  • Your access to the platform will be revoked
  • Any outstanding fees remain due
  • Certain sections of these Terms continue to apply (e.g., IP rights, liability)

14. Governing Law

These Terms are governed by the laws of the State of [Insert Your State], without regard to conflict of law principles. Any disputes will be resolved in courts located within that state.

15. Changes to These Terms

We may update these Terms from time to time. Continued use of the Services after changes means you accept the updated Terms.

16. Contact Information

For questions about these Terms, contact us at:

support@hitcritical.com